FOR IMMEDIATE RELEASE

New York — July 21, 2008 — Responding to new demands for added value features, Mac Mor of Canada Ltd. today launched a new spring 2009 collection of 5QW rainwear, jackets and outerwear products at the New York Menswear Collective.

"5QW is our way to identify the coat or jacket that a guy can choose when he's not sure what the day will bring," says Sheldon Goldstein, head of product development for Mac Mor. "He's ready for anything that comes his way."

5QW is an exclusive signature developed by Mac Mor to identify rainwear, jackets and outerwear which have the five qualities demanded today by retailers and consumers: wind, water and weather resistance along with wearable fashion and wherever styling.

5QW is not one fabric but a special group of fabrics that deliver what the market wants now: invisible weather functionality combined with wearable versatility.

"We work with our mills on fabric construction, special finishes and treatments to achieve our quality standard for 5QW," says Goldstein.

Established in 1950, Mac Mor is a well-known manufacturer, importer and marketer of better men's rainwear, outerwear, jackets and leather. Their Mac Mor signature and Baroso premium brands can be found at better retailers across North America.